NIKOO NOORYANI
Global technology leaders and luxury fashion houses have trusted me to translate cultural movements into measurable growth. I bring both instinct and intention to each project, knowing that true style transcends templates. My early career at Science Inc. shaped my innovative approach to creative strategy, giving me a unique edge in traditional marketing spaces.
From Meta's immersive experiences to Ralph Lauren's heritage storytelling, my work demonstrates how cultural understanding drives lasting impact. Based in Los Angeles, I bring both cultural foresight and business acumen to every project, guided by the belief that while style cannot be taught, good ideas can come from anywhere.
Beyond my commercial work, I am developing Diaspora Discussions, a platform for cross-cultural dialogue.
Creative Director & Cultural Brand Strategist
My process begins with cultural immersion and strategic understanding. Each project evolves through deep research, artistic reference, and technological innovation. This methodology has delivered consistent results across global platforms — from elevating PayPal's brand presence to shaping Ralph Lauren's social narrative.
I believe in the power of authentic storytelling to drive business growth. Whether reimagining Apple's software experiences or pioneering Vans' million-dollar campaigns, my approach combines natural intuition with precise execution. At Meta, this philosophy transformed Quest 2's retail presence into an immersive brand journey.
When your brand needs a voice that resonates across cultures and platforms, let's create something memorable together.
Professional Roles
PayPal, Art Director
2024-present
Nordstrom, Beauty Art Director
2022-2024
meta, Sr. Brand Designer
2023
Ralph Lauren, Social Art Director
2022
Apple, Product Designer
2021
Vans, Global Interactive Art Director
2018-2021
Apple Music (tbwa/media arts lab) Brand Designer
2017-2018
Science Inc., Creative Manager
2015-2017
Past Projects for:
Good American, Dickies, Red Bull, Pepsi, Amazon
PayPal Brand Design
meta Brand Design
Apple Music Brand Design
Apple Keynote Product Design
Nordstrom Beauty Art Direction & Design
Vans Global Interactive Content & Design Art Direction
Dickies X Willy Chavarria Graphic Design
Ralph Lauren POLO, Art Direction & Design
Good American x Khloe Kardashian Art Direction & Design
Get in touch.
Have a project that needs both strategy and design? Let's talk.