NIKOO NOORYANI

Global technology leaders and luxury fashion houses have trusted me to translate cultural movements into measurable growth. I bring both instinct and intention to each project, knowing that true style transcends templates. My early career at Science Inc. shaped my innovative approach to creative strategy, giving me a unique edge in traditional marketing spaces.

From Meta's immersive experiences to Ralph Lauren's heritage storytelling, my work demonstrates how cultural understanding drives lasting impact. Based in Los Angeles, I bring both cultural foresight and business acumen to every project, guided by the belief that while style cannot be taught, good ideas can come from anywhere.

Beyond my commercial work, I am developing Diaspora Discussions, a platform for cross-cultural dialogue.

Woman with dark hair wearing glasses, a brown sleeveless dress, and a pearl necklace.

Creative Director & Cultural Brand Strategist

My process begins with cultural immersion and strategic understanding. Each project evolves through deep research, artistic reference, and technological innovation. This methodology has delivered consistent results across global platforms — from elevating PayPal's brand presence to shaping Ralph Lauren's social narrative.

I believe in the power of authentic storytelling to drive business growth. Whether reimagining Apple's software experiences or pioneering Vans' million-dollar campaigns, my approach combines natural intuition with precise execution. At Meta, this philosophy transformed Quest 2's retail presence into an immersive brand journey.

When your brand needs a voice that resonates across cultures and platforms, let's create something memorable together.

Professional Roles

PayPal, Art Director
2024-present

Nordstrom, Beauty Art Director
2022-2024

meta, Sr. Brand Designer
2023

Ralph Lauren, Social Art Director
2022

Apple, Product Designer
2021

Vans, Global Interactive Art Director
2018-2021

Apple Music (tbwa/media arts lab) Brand Designer
2017-2018

Science Inc., Creative Manager
2015-2017

Past Projects for:

Good American, Dickies, Red Bull, Pepsi, Amazon

PayPal Brand Design

meta Brand Design

Apple Music Brand Design

Apple Keynote Product Design

Nordstrom Beauty Art Direction & Design

Vans Global Interactive Content & Design Art Direction

Dickies X Willy Chavarria Graphic Design

Ralph Lauren POLO, Art Direction & Design

Good American x Khloe Kardashian Art Direction & Design

Get in touch.

Have a project that needs both strategy and design? Let's talk.